Bank of Ireland partners with Mastercard and Live Nation to offer customers presale access to events
- Priority access to Mastercard Presale tickets for Shania Twain’s newly announced Marlay Park show
2 November 2026: Bank of Ireland has announced an exclusive partnership with Mastercard and Live Nation, giving all their personal credit card holders exclusive access to all Mastercard Presale tickets in Ireland.
Through the partnership, Bank of Ireland personal credit card holders will have the chance to access Mastercard presale tickets before they go on sale to the general public, including MCD’s Outdoor Concert Series next summer. The partnership will provide early access to more than 50 concerts nationwide including outdoor music venues such as Marlay Park, Croke Park, Aviva Stadium, Malahide Castle, Fairview Park, Virgin Media Park, and Thomond Park.
The Bank’s Spending Pulse data from September found that there was a 23% year-on-year increase for ticket sale agencies – highlighting a desire by customers for live entertainment experiences.
Susan Russell, CEO, Retail Ireland, Bank of Ireland said: “We are delighted to partner with Mastercard to provide exclusive access to Mastercard Presales to all our personal credit card customers, which also includes the popular MCD Outdoor Concert Series. As the only Irish bank offering this benefit, it also aligns with our focus on rewarding customers through unique experiences. Shania Twain’s newly announced tour is an exciting way to launch this new partnership.”
Simon Forbes, Division President UK & Ireland at Mastercard said: “Consumers in Ireland continue to prioritise experiences that create lasting memories, making access to live entertainment more important than ever. Through our partnership with Live Nation, Bank of Ireland Mastercard cardholders will have exclusive access to Mastercard Presales, helping them access tickets to some of the most in-demand concerts in Ireland. We wish them many great nights out and memorable gigs ahead.”
Jo Harrington, Head of Marketing Solutions & Growth, Live Nation / MCD said: “Live music has a unique ability to bring people together around the artists and moments they care about most. With Bank of Ireland Mastercard offering presale access to MCD Outdoor Concert Series, fans can get ahead of the crowd and secure their place at the shows they’re most excited about. Bank of Ireland Mastercard is helping bring fans closer to another exceptional summer of live music across Ireland.”
Shania Twain’s forthcoming Dublin concert will be the first landmark entertainment presales for this partnership. Bank of Ireland Mastercard personal credit card customers will have access to Mastercard Presale tickets from 9am on Wednesday, 4 November, ahead of general sale on Friday, 6 November.
For more information visit – priceless.com/bankofireland
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