Bank of Ireland has appointed Henry Dummer as its Chief Marketing Officer.
Henry recently held the position of Group Marketing Director for Consumer and Business at eir, delivering an impactful rebrand for the company. Prior to that, he held the roles of Marketing Director at Tesco Ireland, and Customer Marketing Director at Diageo Ireland. Before moving to Ireland in 2006, Henry worked in consumer marketing roles at GlaxoSmithKline and Mars UK, successfully managing marketing agendas through periods of growth and change.
Discussing his appointment, Francesca McDonagh, Group Chief Executive, Bank of Ireland said: “I previously announced the creation of a new position of Chief Marketing Officer – a critical role as we work to define the Bank’s brand strategy, deliver our strategic priority of serving customers brilliantly, and achieve our goal of being first for brand and customer service. I am now delighted to announce the appointment of Henry Dummer to this position.
“Henry brings a wealth of marketing experience in consumer, digital and business-to-business marketing. Leading a Group marketing team, he will drive the development of a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which it operates.”
Henry will take up the new role on 1 June 2018.