Bank of Ireland launches competition for food & beverage businesses
Bank of Ireland has launched its ‘Show Your Business at Taste of Dublin’ competition which offers one lucky food or beverage business the chance to win a stand at this year’s festival from the 16th to 19th of June. Visit bankofireland.com/tasteofdublin for more information and to enter the competition. Deadline for entry is Wednesday 23rd March. Pictured with trays of his vibrant organic wheatgrass are (l-r) former competition winner Marty Brennan from My Organics with Avril Bannerton, Managing Director at Taste of Dublin and Emer McDonnell, Marketing Manager, Business Banking at Bank of Ireland.
Bank of Ireland has launched its ‘Show Your Business at Taste of Dublin’ competition which offers one lucky food or beverage business the chance to win a stand at this year’s festival from the 16th to 19th of June. In addition to showcasing alongside some of Ireland’s best known brands, the winning company will exhibit to more than 34,000 foodies expected attend the festival over four days.
To enter, businesses fill in a short application form at www.bankofireland.com/tasteofdublin answering a simple question about the Taste of Dublin festival and outlining why their business should win a stand. The closing date for entry is Wednesday 23rd March. A panel of industry experts will shortlist entries to five businesses. Bank of Ireland will work with each of the finalists to shoot a video in which they sell their ‘menu’ for Taste of Dublin for the final stage of the competition which comes down to an online public vote. The videos will be shared and promoted through the Bank’s online channels from the 5th April, with the finalists encouraged to rally support from the public. The overall winner will be revealed on the 19th April, 2016.
Speaking at the launch of the 2016 competition, former winner Marty Brennan, from My Organics said; “Exhibiting with Bank of Ireland at Taste of Dublin last year was a fantastic opportunity for My Organics. It allowed us to showcase our product to over 34,000 consumers and influencers not to mention the fantastic exposure we received through the bank’s social media channels. We’ve had a busy 12 months since we exhibited at the festival and have started suppling Avoca stores and participated in the SuperValu Food Academy plus we have lots of exciting projects in the pipeline. The competition is a superb opportunity for any food business and I would encourage all of you to get entering!”
Emer McDonnell, Marketing Manager at Bank of Ireland commented; “We are delighted to be running this competition again in 2016. Not only will the lucky winner have a chance to showcase at one of Ireland’s biggest foodie festivals, but five finalists will gain extensive coverage for their brand through social media during the online public voting stage of the competition. The breadth of entries last year highlighted the wonderful diversity of food and drink businesses operating around the country and we look forward to seeing what this year’s competition brings.”
Visit bankofireland.com/tasteofdublin for more information and to enter the competition. Deadline for entry is Wednesday 23rd March.
Notes to Editor:
The winning business will receive:
- Exhibition Stand for 4 days – Value €5000
- Visibility in front of 34,000 attendees the weekend
- Opportunity to sell their products
- Promotion through BOI channels
- Creation of online Video
- PR activity
- Closing Date for Entries – Monday 23rd March
- Announce Shortlist to the shortlisted businesses – Thurs 31st March
- Public Vote Opens Tuesday 5th April
- Winners revealed Tues 19th April
About Bank of Ireland Business Banking:
Bank of Ireland provides a range of products and services for Business Banking customers. These include a business current account, payment and card solutions, and savings and investment options. We offer specialist support in several key sectors – such as agriculture, motor, energy and renewables, property, health, retail convenience, hotel and technology. We also provide support to startups and SMEs through our Enterprise Programme, an ongoing series of business events that we host throughout the year. See businessbanking.bankofireland.com or talk to a business advisor in any Bank of Ireland branch.