Bank of Ireland Announces Sponsorship of RTE’s Room to Improve for 2015
Dermot Bannon and his team return to our screens on Sunday, 25 January 2015
Pictured are Aine McCleary, Head of Mortgages at Bank of Ireland and Room to Improve architect Dermot Bannon
(Issued Friday, 23 January 2015) Bank of Ireland is delighted to announce it is the new sponsor of Room to Improve on RTÉ One .The new series will see Irish architect Dermot Bannon and his team showcase eight housing projects with the first episode airing on Sunday, 25 January on RTÉ One. The sponsorship sees the Bank provide a significant investment in the 2015 series which will run for longer this season with eight, one hour episodes.
This is the eighth series of the show which has been very popular with Irish audiences as more and more people continue to renovate and build their own homes.
Commenting on the announcement Aine McCleary, Head of Mortgages at Bank of Ireland said “We are delighted to sponsor Room to Improve on RTÉ One. As a leading mortgage lender, we want to provide the best support and advice to our customers. We feel this sponsorship is an excellent way to reach out to customers by providing advice and ideas for their home renovation and building projects. We continuously look at ways to meet our customers’ needs and tailor our services and products to ensure we offer customers valuable mortgage and home finance options. To help meet these needs we recently announced a reduction of fixed and variable mortgage interest rates, announced a new €2.5 billion mortgage fund, and the extension of our highly popular stamp duty offer to the end of 2015.
“We actively work with Dermot Bannon on a number of mortgage/property related initiatives – including our nationwide programme of ‘Ask the experts’ events – and his insights and advice into home renovation and building has proved very popular with customers who are looking to build or make improvements to their homes. The fact that Room to Improve is now in its eighth season is testament to how successful the show is. I am sure this season will continue to be just as popular and offer invaluable tips and advice to viewers”.
Gerry McGuinness, Sponsorship Manager RTÉ Television, said: “RTÉ is delighted that Bank of Ireland has agreed to be the new sponsor of the next series of Room to Improve. The sponsorship of the series will further highlight Bank of Ireland’s association with providing home finance solutions. This year’s series is the longest run that RTÉ has produced with Coco Television and the projects that viewers will see over the next eight weeks are the most ambitious yet. The high quality of the production has also been perfectly matched by wonderful sponsorship messages which are very relevant to the editorial content of the series. We are all very excited about the new season beginning on Sunday.”
Room to Improve architect Dermot Bannon said “Room to Improve is about working as part of a team with everyone sharing their ideas. Having a bank that you can really talk to and that listens to you is the first step when planning to build or renovate your home. I am delighted that Bank of Ireland is the sponsor of this year’s series. We have an action packed series with fantastic new builds and home improvement projects”.