Bank of Ireland – Padraig Harrington sponsorship

Bank of Ireland today announced that its sponsorship agreement with Padraig Harrington will not be renewed when the contract ends during May 2010. The bank entered the sponsorship in May 2007 for a three-year term, during what has been the most successful period in Padraig’s career to date.

Commenting Tom Hayes, Chief Executive, Bank of Ireland Corporate Banking said: “Our decision to sponsor Padraig announced just before the Irish Open in May 2007 has reaped fantastic benefits for our brand. While we were confident that we were partnering with a great golfing talent, he surpassed all our expectations by becoming the first home winner of the Irish Open in 25 years, following which he then went on to win three historic major titles. Padraig has been a wonderful ambassador for the Bank both on and off the course and we have no doubt that he will go on to enjoy even greater success in the years ahead. We are exceptionally proud of our association with him and we wish him continued success in his future career”.

Padraig Harrington commented: “I have thoroughly enjoyed working with the Bank of Ireland team, its customers and the many staff who have supported me over the last three years. I am very pleased that I was able to represent a prominent Irish brand on the global stage during a very successful period in my career. I would like to thank the Bank for its support over the period and wish them well for the future”.


24 February 2010