Bank of Ireland, supporting the four Proud Provinces

Bank of Ireland is a proud partner of Connacht, Leinster, Munster and Ulster Rugby – the places where our passion for Irish rugby begins. To mark our involvement, we have launched a campaign to celebrate all aspects of provincial rugby in Ireland, showcasing that no matter how far we go – for the rugby community, it all begins in their home province. The TV ad features rugby stars Robbie Henshaw (Leinster), Conor Murray (Munster), Quinn Roux (Connacht) and Jacob Stockdale (Ulster) and includes a special cameo from Ulster captain Rory Best’s biggest fan, his son Ben.

In addition to the players, the campaign celebrates the community of fans and those on the backroom teams who play such an important part to ensure everything goes right on match day: Johnny O’Hagan the Leinster kit man; Derek Murphy, the Munster team’s bus driver; Sarah Graham a key member of Ulster’s physio team and Dave Holland who is the third generation of his family to take on the role of groundskeeper at Connacht Rugby.

Over the coming weeks, you’ll see our outdoor campaign in each province, more footage from our TV advert on digital and experience emotional ‘Begin’ Rugby moments on social media.