Bank of Ireland Bank of Ireland
Enterprise Town - Highlights

Enterprise Town

Enterprise Town was created by Bank of Ireland to help people grow their local economies, and at the same time foster a renewed sense of purpose and identity for the whole community. The initiative has grown from the first pilot town in Kells in 2013, to a nationwide programme of almost 100 towns in 2016, representing an investment of over €1m by the Bank during the year.

For each Bank of Ireland Enterprise Town, a bespoke schedule of events is developed by a local committee made up of Bank of Ireland Branch staff, residents, local businesses, and community organisations. Each town’s programme of events runs over two days and includes business, sports and community expos, participation from local schools, and a broad range of family-friendly activities. Each Enterprise Town may also undertake a fundraising project for a local cause, with donations being matched by the Bank through its Give Together community and charity investment initiative.

In addition to supporting each town with funding, charitable donations, event organisation and business mentoring, Bank of Ireland also provides high-profile guest speakers for many of the events. These speakers address topics such as business success, teamwork, motivation and leadership. In every town we reach, local people tell us it provides a spark that is igniting further action in the community.

“It takes a community to build a community, and through Enterprise Town local residents work collaboratively to produce an event that connects businesses, social and sports clubs, schools and organisations.” - David Merriman, Head of Enterprise, Bank of Ireland

Facts & Figures

Kells, County Meath, became the first local community to host a Bank of Ireland Enterprise Town. Since then the programme has gone from strength to strength.

The Enterprise Town initiative was studied by market research agency Red C in 2016. Base: 360 Adults 18+ in 6 towns

Open Enterprise Town Feature Read the full Responsible Business Report