Press Releases

05 September 2016

Bank of Ireland offers students GORGE rewards throughout the year! #BOIFeelFree 

Snapchat Superstar James Kavanagh and Thalia Heffernan launch FeelFree 

Pictured are James Kavanagh and Thalia Heffernan with Head of Youth Banking, Laura Lynch.

Bank of Ireland today launched its 2016 FeelFree student reward programme with Snapchat Superstar James Kavanagh and model Thalia Heffernan. FeelFree offers students who sign up for a new 3rd Level Account up to €100 worth of rewards just for using account throughout the year. The diverse set of rewards includes cinema tickets, pizza vouchers; surf lessons and of course, ‘gorge’ beauty treatments. 


The Bank has also announced today that it is the first Irish Bank to join the hugely popular social media platform Snapchat. Over the coming weeks student ambassadors and influencers will share hacks and top tips to make student lives easier and help them save money for summer adventures with new college friends. 

As a part of the campaign, Snapchat Superstar, James Kavanagh will be on hand in University of Limerick and Trinity College Dublin where he will be giving freshers tips on how they can perfect their selfie pose, deal with basic roomies and even make their new campus dorms GORGE! 

Bank of Ireland will also be distributing exclusive BOI PowerBanks on campus to those who sign up for a new account making sure freshers don’t run out of power when taking that all-important Snapchat or finishing that mid-term essay that’s been hanging over them for weeks. 

Laura Lynch, Head of Youth Banking at Bank of Ireland said; “As Ireland’s leading Bank for students we are delighted to announce the return of FeelFree. We want to give back to students throughout the year by rewarding them for being loyal with a huge choice of rewards through the year, with things they have told us that they want, that are fun and relevant and will make their lives easier. Bank of Ireland understands how daunting it can be moving to a new place and being away from friends and family for the first time. FeelFree rewards give you an excuse to ask that girl or guy from Medieval History on a date or share a pizza with your new roommate, all on us!” 

“We are also looking forward to using our new Snapchat channel to communicate with our student customers and share helpful tips with them on a range of topics and give them behind the scene access. We are delighted to have Snapchat Star James Kavanagh on board to help us launch our latest platform.” 

Bank of Ireland will be on campus in over 30 locations nationwide over the coming weeks. 

ENDS//

Notes to editor:

FeelFree is a new 3rd Level promotional campaign from Bank of Ireland which will run from October 2016 until May 2017 inclusive. All those who have opened or upgraded to a new 3rd Level Account with Bank of Ireland between August 17th and October 7th will be automatically opted into the FeelFree promotional pool. Each quarter a range of rewards will be on offer to those within this pool. Access to each reward is linked to a particular banking task. Customers who complete the task within the set timeframe will receive a unique redemption code by email from BOI. This redemption code is then entered on the www.BOIFeelfree.ie. The customer selects one reward from those listed. The customer must then confirm their email address. Their reward voucher is then emailed to them within 24 hours and they have 4 days to redeem this voucher.

For full T&Cs go to: www.bankofireland.com/feelfree/termsandconditions

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