Irish Provincial Rugby
Bank of Ireland is committed to delivering the best for our customers and shareholders. Sponsorship for Bank of Ireland is about building relationships by connecting in a meaningful way with consumers, building brand awareness and extending our business reach.
We are proud to be Official Sponsor of Leinster and Ulster Rugby and Official Bank to Munster Rugby. The sponsorships play a key role in enabling Bank of Ireland to support sport throughout Ireland.
In 2010 we launched the Elements rugby advertising campaign. Four unique ads have been developed from the campaign's overarching theme, one for each provincial rugby team. Using one of the elements; earth, air, fire and water, the ads portray the passion that makes each provincial team unique. The ad campaign demonstrates Bank of Ireland's unique position as one of Ireland's most important supporters of rugby. Click on the links below to see the ads that will run over the coming season, in print and online media.
Bank of Ireland and Leinster Rugby
As proud Official Sponsor of Leinster Rugby since 2007, Bank of Ireland supports the team at key times in the year and continually adds to the fans experience through activities such as:
- School competitions
- Business breakfasts
- Match day flags and mascots
- Ticket giveaways
- Player appearances
- Press and outdoor advertising
We recently launched Bluemagic.ie, a dedicated website for Leinster fans. As Official Sponsor, our unique access allows fans to get even closer to the team. Fans can get an insight into the players thoughts watching clips of Leinster players talking about their own 'Blue Magic' moments. Match day videos featuring the Leinster lads can be personalised with fans' own names and photos, and a 'locker room' area hosts exclusive competitions for Bank of Ireland customers. Fans can even upload their own rugby photos and videos. Click here to visit the site and check out these great features yourself:
Bank of Ireland and Ulster Rugby
Bank of Ireland & Ulster Rugby
Bank of Ireland became the Official Sponsor of Ulster Rugby in 1997, and for over a decade the bank has built a strong relationship with Ulster Rugby management, marketing professionals, administration and the team themselves.
Like any loyal partnership, we’ve remained steadfast when results haven’t quite gone our way. Every season brings its own challenges on the field and the Business world is no different.
Ulster Rugby launched the Ulster Rugby Master Card along with Bank of Ireland in March 2007 permitting holders of the MasterCard to join a reward scheme to win prizes that money cannot buy. A new or existing Ulster Rugby MasterCard holder who uses their card during the month that the competition runs, will be entered into a draw with the chance to win amazing away trips to see Ulster Rugby play, signed shirts, photographs with players and international tickets to see Ireland. Ulster Rugby will receive a one-off payment for every approved account and further contributions for every retail purchase. All contributions and payments will go to helping rugby in Ulster from the grass roots up. So you'll play a real part in building Ulster Rugby's long-term future. To find out more please click here. www.bankofireland.co.uk/personal-banking/credit-cards/ulster-rugby-credit-card/
Rugby Rewards
Big kick off for new “Rugby Rewards” initiative
Bank of Ireland UK is delighted to announce that they have joined forces with Belfast Telegraph to launch the 2012 “Rugby Rewards” sports initiative. With this exciting initiative schools and club’s can get a free training kit worth over £70 plus be in with a chance to win amazing prizes including £1500 worth of sporting equipment. All registered teams in schools and clubs need to do to receive their free training kit is collect 400 tokens.
The tokens will appear in the Belfast Telegraph over a 5 week period from, Monday 27th March until Saturday 31st March 2012. Each team training kit bag includes a Gilbert rugby ball, bibs, water bottles and training cones. Bank of Ireland UK are also giving Gold Bonus tokens, worth 50 single tokens each, to anyone who opens a Bank of Ireland UK Student Account (11-19 years) or a Kid Saver Account between 27th February and 31st March 2012*.
Each Rugby Rewards entry submitted with 400 tokens will be entered in a prize draw to win one of 3 Bank of Ireland top prizes; £1,500 worth of sporting equipment, a training session with the Ulster Squad or a VIP trip to an Ulster Match at Ravenhill. The first 10 teams drawn out of the ‘hat’ will be invited to a special prize giving event at Ravenhill where they can meet Ulster Rugby Players, coaches and physiotherapists.
Bank of Ireland Head of Branches, Bernard Rooney commented at the campaign launch,
“As Official Sponsor of Ulster Rugby for over 14 years, Bank of Ireland UK is delighted to team up with the Belfast Telegraph to launch Rugby Rewards for the second year, following the success of last years campaign when over a hundred schools and clubs entered the competition and received their free kit. With a widespread network of branches in communities across Northern Ireland, we are proud to support local rugby players and sports enthusiasts and to play our part in grass-roots rugby in our communities”.
With over 27,000 people playing rugby in the province of Ulster, Bank of Ireland UK and the Belfast Telegraph recognise the importance of providing support for today’s youth within their local communities. Joanne Uprichard, Belfast Telegraph Marketing Manager explains,
“As proud sponsors of Ulster Rugby we know that future success at senior and representative level depends on the solid foundations laid down with junior players in rugby clubs and schools throughout Northern Ireland. The Belfast Telegraph are thrilled to be working with the Bank of Ireland UK to encourage and support the game from primary school and mini rugby upwards. Every team that takes part in Rugby Rewards will be winners’.
ENDS
For more information, please download the pdf.
Bank of Ireland and Munster Rugby
Bank of Ireland is Official Bank to Munster Rugby since 2007. We work closely with Munster Rugby fulfilling all of the organisations financial requirements. The sponsorship also provides us with opportunities to engage with the team and fans throughout the rugby season.