Irish Provincial Rugby
Bank of Ireland is committed to delivering the best for our customers and shareholders. Sponsorship for Bank of Ireland is about building relationships by connecting in a meaningful way with consumers, building brand awareness and extending our business reach.
We are proud to be Official Sponsor of Leinster Rugby, Connacht Rugby and Ulster Rugby and Official Bank to Munster Rugby. The sponsorships play a key role in enabling Bank of Ireland to support sport throughout Ireland.
In 2010 we launched the Elements rugby advertising campaign. Four unique ads have been developed from the campaign's overarching theme, one for each provincial rugby team. Using one of the elements; earth, air, fire and water, the ads portray the passion that makes each provincial team unique. The ad campaign demonstrates Bank of Ireland's unique position as one of Ireland's most important supporters of rugby. Click on the links below to see the ads that will run over the coming season, in print and online media.
Bank of Ireland and Leinster Rugby
As proud Official Sponsor of Leinster Rugby since 2007, Bank of Ireland supports the team at key times in the year and continually adds to the fans experience through activities such as:
- School competitions
- Business breakfasts
- Match day flags and mascots
- Ticket giveaways
- Player appearances
- Press and outdoor advertising
We recently launched Bluemagic.ie, a dedicated website for Leinster fans. As Official Sponsor, our unique access allows fans to get even closer to the team. Fans can get an insight into the players thoughts watching clips of Leinster players talking about their own 'Blue Magic' moments. Match day videos featuring the Leinster lads can be personalised with fans' own names and photos, and a 'locker room' area hosts exclusive competitions for Bank of Ireland customers. Fans can even upload their own rugby photos and videos. Click here to visit the site and check out these great features yourself:
Bank of Ireland and Ulster Rugby
Bank of Ireland & Ulster Rugby
Bank of Ireland became the Official Sponsor of Ulster Rugby in 1997, and for over a decade the bank has built a strong relationship with Ulster Rugby management, marketing professionals, administration and the team themselves.
Like any loyal partnership, we’ve remained steadfast when results haven’t quite gone our way. Every season brings its own challenges on the field and the Business world is no different.
Ulster Rugby launched the Ulster Rugby Master Card along with Bank of Ireland in March 2007 permitting holders of the MasterCard to join a reward scheme to win prizes that money cannot buy. A new or existing Ulster Rugby MasterCard holder who uses their card during the month that the competition runs, will be entered into a draw with the chance to win amazing away trips to see Ulster Rugby play, signed shirts, photographs with players and international tickets to see Ireland. Ulster Rugby will receive a one-off payment for every approved account and further contributions for every retail purchase. All contributions and payments will go to helping rugby in Ulster from the grass roots up. So you'll play a real part in building Ulster Rugby's long-term future. To find out more please click here. www.bankofireland.co.uk/personal-banking/credit-cards/ulster-rugby-credit-card/
Rugby Rewards
Pat Byrne Regional Manager for NI celebrated with the winners of the Rugby Rewards campaign along with Joanne Uprichard from Belfast Telegraph and some of the Ulster Rugby Squad (Paddy Wallace, Andrew Trimble, Robbie Diack and Paul Marshall).
18th May 2011
BALLYCLARE SECONDARY SCHOOL REWARDED AT ULSTER RUGBY SEASON FINALE
It was a grand slam at Ravenhill this evening as ten schools and mini rugby clubs from across Northern Ireland gathered at Ravenhill Rugby Stadium for the season finale of The Belfast Telegraph ‘Rugby Rewards’ initiative in association with Bank of Ireland and supported by Ulster Rugby.
Hundred’s of schools and clubs registered to receive their free training kit and over 50,000 tokens were collected for the ‘Rugby Rewards’ initiative with ten schools being selected at random to be the finalists and with a chance of winning the ultimate prize of £1500 worth of sports equipment from Bank of Ireland.
Young budding rugby players from Academy Primary School – Saintfield, Armagh Rugby Club, Ballyclare Secondary School, Ballynahinch Rugby Club, Coleraine Mini Rugby, Lisnagelvin Primary School, Lurgan Junior High, Randalstown RFC U12, Seagoe Primary School and St Joseph's Primary school, Belfast gathered at the grounds eagerly awaiting the results to find out if they won one of the main prizes.
Met by some of the Ulster Rugby Stars, it was Ballyclare Secondary School which took home the top prize of £1500 worth of sports equipment from Bank of Ireland. Coleraine Mini Rugby Club won a coaching & training session with Ulster Rugby squad and Seagoe Primary School won a VIP team trip to an Ulster Rugby match for 25 people.
After the presentations the kids were able to meet the Ulster Rugby stars including Paddy Wallace, Andrew Trimble, Paul Marshall and Robbie Diack to chat with them, get autographs and photographs taken with them.
Richard McClean, Assistant Chief Executive, The Belfast Telegraph said, “The response to the ‘Rugby Rewards’ initiative proved extremely popular with a huge number of schools and rugby clubs registering and collecting over 50,000 tokens. We were extremely proud to run this initiative and as sponsors of the Ulster Rugby team we are passionate about rugby. It was great to see so many young enthusiasts demonstrating their ‘passion’ throughout our promotion.”
Bank of Ireland Regional Director Pat Byrne stated at the presentation evening, “As Official Sponsor of Ulster Rugby for over 14 years, Bank of Ireland was delighted toteam up with Belfast Telegraph to launch Rugby Rewards earlier this year. The main objective of the scheme was to drive forward grass-roots rugby in the Northern Ireland community and offer local schools and clubs the opportunity to win equipment and improve skills, as well as strengthen our existing bonds with Ulster Rugby with whom we already work so well”
“Over 27,000 people play rugby in the province of Ulster, Sport in Northern Ireland is important in the lives of many people, it is vital to raise the standard of sport across a range of levels to which we can all aspire to. With a widespread network we are proud to promote sport and support local schools and rugby clubs throughout the land by offering campaigns such as Rugby Rewards”.
Bank of Ireland and Munster Rugby
Bank of Ireland is Official Bank to Muster Rugby since 2007. We work closely with Munster Rugby fulfilling all of the organisations financial requirements. The sponsorship also provides us with opportunities to engage with the team and fans throughout the rugby season.